Rewarded Referrals are KING!
Tell A Friend ~ Word Of Mouth ~ Viral Marketing
Whatever you call it ... Referrals Rule!
Regardless of new or future marketing methods and technology . . .
REFERRALS will continue to be KING!
Contact us today to be among the first in your locally owned business community.
Whatever you call it ... Referrals Rule!
Regardless of new or future marketing methods and technology . . .
REFERRALS will continue to be KING!
Contact us today to be among the first in your locally owned business community.
Referral Marketing
From Wikipedia, the free encyclopedia.
Referral marketing is a method of marketing that relies on gaining new customers by referrals, usually through word of mouth.
Word of mouth is generally spontaneous and is achieved by businesses without any form of structured strategy.
Referral marketing is a structured and systematic process that maximizes word of mouth potential.
Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to
think and talk as much as possible about their supplier, their company, product and service and the value
and benefit the supplier brings to them and people they know.
Referral marketing takes word of mouth from the spontaneous situation to a
Proactive and Highly Productive Solutions,
where maximum referrals are generated due to professional customer-focused strategies.
----------------------------------------------------
MicroSTAR is the only referral based rewards program for sending referrals with cash your way.
This is exactly what the MicroSTAR - Loyalty + Referrals = Rewards network program
accomplishes for locally owned businesses.
From Wikipedia, the free encyclopedia.
Referral marketing is a method of marketing that relies on gaining new customers by referrals, usually through word of mouth.
Word of mouth is generally spontaneous and is achieved by businesses without any form of structured strategy.
Referral marketing is a structured and systematic process that maximizes word of mouth potential.
Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to
think and talk as much as possible about their supplier, their company, product and service and the value
and benefit the supplier brings to them and people they know.
Referral marketing takes word of mouth from the spontaneous situation to a
Proactive and Highly Productive Solutions,
where maximum referrals are generated due to professional customer-focused strategies.
----------------------------------------------------
MicroSTAR is the only referral based rewards program for sending referrals with cash your way.
This is exactly what the MicroSTAR - Loyalty + Referrals = Rewards network program
accomplishes for locally owned businesses.
Why Referrals Are The King Of Marketing
Are you one of the more than 85% of all salespeople, professionals and business owners who are finding it increasingly
difficult to get quality referrals from your customers and clients or, worse, have simply given up even asking for them?
Is your pipeline hurting? Are you beating the bushes for new clients without success?
Are you wondering how in the world you’re going to survive with the existing
downturn, and things are this tough now? You’re not alone.
There are millions of salespeople, professionals and business owners in the
same predicament. And more are being included in the challenge every day.
Despite the slowing economy, the increased competition, the seemingly never ending
bad news about the economy, and the havoc these wreck upon your psyche, there are new,
more powerful ways to generate a solid, consistent, quality base of prospects—even in the worst economy.
Referrals from your current client base to others who know, trust and respect your clients are the single best
marketing method you have at your disposal. Yes, even for the 85% of salespeople, professionals, and
business owners who have found referrals to be almost impossible to generate—or who have given up on them.
Salespeople and sales trainers have spent decades studying the various aspects of selling. Salespeople and companies will spend millions upon millions of dollars this year studying the intricacies of cold calling. Millions more will be invested in learning how to overcome objections, how to write the perfect direct mail piece, how to close, what questions to ask, how to persuade, how to negotiate, how to network effectively, and dozens of other strategies and techniques of the sales process.
Yet, almost nothing will be spent on learning how to generate referrals.
Why? Why do salespeople, companies and sales trainers take the most effective and
most cost efficient marketing method there is so lightly? Why do they invest so little time and
energy on the most important prospect generation tool a business or salesperson has?
The problem with getting referrals isn’t with the concept of referrals or with your clients or even with you.
The problem with generating referrals is that you and almost everyone else has treated referrals as nothing more
than a question tossed at your client at the end of the sale. If you are like most you’ve been taught that referrals are an
after-thought, a simple request, nothing more than a last second question.
The root of the problem is a complete misunderstanding of referrals.
Referrals are treated as a sideshow to selling – when in fact they should be in the center ring.
They’re treated as nothing more than a question–when in fact they are a process.
They are viewed as nothing more than a simple request–when in fact that question is tied to the very
psychology and personal image of your client.
Why are referral-based salespeople generally top producers and non-referral-based salespeople generally run of the mill?
Is it because the referral-based salesperson is luckier?
Is it because they’re better looking or more likable?
Is it because they have better clients?
No.
For the majority of referral-based salespeople the answer is none of the above.
They don’t count on luck, likeability, or any other excuse to explain their success.
They are successful because they’ve learned something the vast majority of salespeople, professionals,
business owners, sales managers and even sales trainers haven’t learned—
generating referrals isn’t just a simple little question at the end of a sale.
They’ve learned that generating referrals is a complete, learned,
disciplined process, just like every other part of the sales process.
They learned that generating referrals isn’t easy.
If it were, every salesperson would be generating a ton of high quality referrals.
They’ve learned that the way the majority of salespeople ask for referrals is bound to fail.
They’ve learned that the way the majority of salespeople have been taught to ask for
referrals is the most ineffective method anyone could imagine.
They’ve learned that if you don’t understand the psychology of your client and how to deal with your client’s psychological
need for reassurance and confidence before giving referrals, your request is a waste of both your client’s and your time.
They’ve learned that referrals are not a simple request but are instead a partnership between your client and yourself,
that you are asking your client to become a partner in your business and clients don’t take that request lightly.
Despite what you may have been taught about referrals, if you want to generate enough high quality referrals to make a
real impact on your business, you must invite referrals directly or adopt a comprehensive referral system like the
MicroSTAR Loyalty + Referrals = Rewards network program.
You must invest your time and energy in learning.
• How to prepare your client to give referrals -
MicroSTAR has created the system to accomplish this goal on your behalf.
• Why giving you referrals is in your client’s best interests -
MicroSTAR gives its members, your future clients, financial benefits.
• Why your clients are reluctant to give quality referrals and how to overcome that reluctance -
MicroSTAR has this covered.
• Why you must help your clients give referrals and how to make giving high quality referrals easy for your client -
MicroSTAR, again.
• How to contact the referred prospect in ways that will ensure you gain their attention -
MicroSTAR rewards its members on your behalf and at zero cost to you.
Relax, we have it all covered.
All you need do is say "Yes"!
Finding quality prospects and turning them into clients is getting tougher and tougher. As the economy continues to slow,
finding and converting prospects will continue to get tougher. You don’t have to sit and watch your pipeline shrivel and die.
You can do something about it. You can learn how to use the most effective and efficient prospecting tool you have.
You just can’t do it the way 85% of other salespeople do it.
Welcome to your new marketing, advertising and promotions partner.
MicroSTAR and its ever growing member base want to send you more business.
MicroSTAR's Loyalty + Referrals = Rewards network referral program.
Attracts, Retains, Rewards and Trains its members to send more business your way.
We call it the "ARRT" of doing more business more often.
If you do what the majority of business people do, you’ll have the same results they have—failure.
You cannot do what isn’t working for the vast majority of business people and believe that
your results will miraculously be different from their results.
Referrals work. They are the KING of prospecting and marketing.
But like any king, treat them with contempt and disrespect and you’ll not be granted their favors.
However, if you want the rewards they can bestow, you’ll want to honor them with
your time and energy to learn how to make them work for you.
MicroSTAR has the referral system and you can have it working on your behalf.
It’s a simple choice. Toil as you are and continue to watch your customer pipeline dissolve, or learn what the majority of
your competitors and associates won’t—how to use the most effective prospecting and marketing tool in your toolbox . .
MicroSTAR.Tv
Dwight Ryder is the president of MicroSTAR.Tv, a Calgary based company specializing in:
loyalty rewards, referral marketing, networking, network marketing, lead generation and personal marketing.
difficult to get quality referrals from your customers and clients or, worse, have simply given up even asking for them?
Is your pipeline hurting? Are you beating the bushes for new clients without success?
Are you wondering how in the world you’re going to survive with the existing
downturn, and things are this tough now? You’re not alone.
There are millions of salespeople, professionals and business owners in the
same predicament. And more are being included in the challenge every day.
Despite the slowing economy, the increased competition, the seemingly never ending
bad news about the economy, and the havoc these wreck upon your psyche, there are new,
more powerful ways to generate a solid, consistent, quality base of prospects—even in the worst economy.
Referrals from your current client base to others who know, trust and respect your clients are the single best
marketing method you have at your disposal. Yes, even for the 85% of salespeople, professionals, and
business owners who have found referrals to be almost impossible to generate—or who have given up on them.
Salespeople and sales trainers have spent decades studying the various aspects of selling. Salespeople and companies will spend millions upon millions of dollars this year studying the intricacies of cold calling. Millions more will be invested in learning how to overcome objections, how to write the perfect direct mail piece, how to close, what questions to ask, how to persuade, how to negotiate, how to network effectively, and dozens of other strategies and techniques of the sales process.
Yet, almost nothing will be spent on learning how to generate referrals.
Why? Why do salespeople, companies and sales trainers take the most effective and
most cost efficient marketing method there is so lightly? Why do they invest so little time and
energy on the most important prospect generation tool a business or salesperson has?
The problem with getting referrals isn’t with the concept of referrals or with your clients or even with you.
The problem with generating referrals is that you and almost everyone else has treated referrals as nothing more
than a question tossed at your client at the end of the sale. If you are like most you’ve been taught that referrals are an
after-thought, a simple request, nothing more than a last second question.
The root of the problem is a complete misunderstanding of referrals.
Referrals are treated as a sideshow to selling – when in fact they should be in the center ring.
They’re treated as nothing more than a question–when in fact they are a process.
They are viewed as nothing more than a simple request–when in fact that question is tied to the very
psychology and personal image of your client.
Why are referral-based salespeople generally top producers and non-referral-based salespeople generally run of the mill?
Is it because the referral-based salesperson is luckier?
Is it because they’re better looking or more likable?
Is it because they have better clients?
No.
For the majority of referral-based salespeople the answer is none of the above.
They don’t count on luck, likeability, or any other excuse to explain their success.
They are successful because they’ve learned something the vast majority of salespeople, professionals,
business owners, sales managers and even sales trainers haven’t learned—
generating referrals isn’t just a simple little question at the end of a sale.
They’ve learned that generating referrals is a complete, learned,
disciplined process, just like every other part of the sales process.
They learned that generating referrals isn’t easy.
If it were, every salesperson would be generating a ton of high quality referrals.
They’ve learned that the way the majority of salespeople ask for referrals is bound to fail.
They’ve learned that the way the majority of salespeople have been taught to ask for
referrals is the most ineffective method anyone could imagine.
They’ve learned that if you don’t understand the psychology of your client and how to deal with your client’s psychological
need for reassurance and confidence before giving referrals, your request is a waste of both your client’s and your time.
They’ve learned that referrals are not a simple request but are instead a partnership between your client and yourself,
that you are asking your client to become a partner in your business and clients don’t take that request lightly.
Despite what you may have been taught about referrals, if you want to generate enough high quality referrals to make a
real impact on your business, you must invite referrals directly or adopt a comprehensive referral system like the
MicroSTAR Loyalty + Referrals = Rewards network program.
You must invest your time and energy in learning.
• How to prepare your client to give referrals -
MicroSTAR has created the system to accomplish this goal on your behalf.
• Why giving you referrals is in your client’s best interests -
MicroSTAR gives its members, your future clients, financial benefits.
• Why your clients are reluctant to give quality referrals and how to overcome that reluctance -
MicroSTAR has this covered.
• Why you must help your clients give referrals and how to make giving high quality referrals easy for your client -
MicroSTAR, again.
• How to contact the referred prospect in ways that will ensure you gain their attention -
MicroSTAR rewards its members on your behalf and at zero cost to you.
Relax, we have it all covered.
All you need do is say "Yes"!
Finding quality prospects and turning them into clients is getting tougher and tougher. As the economy continues to slow,
finding and converting prospects will continue to get tougher. You don’t have to sit and watch your pipeline shrivel and die.
You can do something about it. You can learn how to use the most effective and efficient prospecting tool you have.
You just can’t do it the way 85% of other salespeople do it.
Welcome to your new marketing, advertising and promotions partner.
MicroSTAR and its ever growing member base want to send you more business.
MicroSTAR's Loyalty + Referrals = Rewards network referral program.
Attracts, Retains, Rewards and Trains its members to send more business your way.
We call it the "ARRT" of doing more business more often.
If you do what the majority of business people do, you’ll have the same results they have—failure.
You cannot do what isn’t working for the vast majority of business people and believe that
your results will miraculously be different from their results.
Referrals work. They are the KING of prospecting and marketing.
But like any king, treat them with contempt and disrespect and you’ll not be granted their favors.
However, if you want the rewards they can bestow, you’ll want to honor them with
your time and energy to learn how to make them work for you.
MicroSTAR has the referral system and you can have it working on your behalf.
It’s a simple choice. Toil as you are and continue to watch your customer pipeline dissolve, or learn what the majority of
your competitors and associates won’t—how to use the most effective prospecting and marketing tool in your toolbox . .
MicroSTAR.Tv
Dwight Ryder is the president of MicroSTAR.Tv, a Calgary based company specializing in:
loyalty rewards, referral marketing, networking, network marketing, lead generation and personal marketing.
100% Canadian Owned & Operated